Top 10 Books for Entrepreneurs

I’ve read many great business books, but recently
people kept telling me, “Pat, can you just explain your top 10 books of all time in entrepreneurship?”
So that’s exactly what I’m doing in this video. The top 10 best books that I believe every
entrepreneur ought to read and why. I may read a thing or two from the book to explain
why the book is so necessary for entrepreneurs to read. Now keep in mind, there are a lot
of great books. I’ve got a lot of great books that I wanted to put on the list but there’s
only 10 of them that made it. So, #10 on this list, the #10 book, why I
believe every entrepreneur needs to read this is a book by a good friend of mine, Robert
Greene, who’s written The 40 Laws of Power, 33, Mastery, Art of Seduction, 50th Law, and
he’s working on another one. He and I were talking last week, that’s going to be unbelievable,
similar to the 40 Laws of Power. The number 10 book on my list is The 33 Strategies of
War by Robert Greene. And I’ll tell you why. Some people ask, “Why do you talk about war?
What does this have to do with entrepreneurship? And I’ll explain to you exactly why. Listen,
think about running a business, as running a small tribe. You’ve heard of Tribal Leadership,
which is #11 by the way, but you’re running a small little tribe. In other words, you’re
running a country, right? And when you’re running a country, and you’re small, getting
started, typically, no one’s going to try to take over America or Russia, maybe. Or
a major, major country. Unless you’re some crazy guy from Germany, than that’s a different
story, but most of the time, people don’t go after the bigger countries. They make the
bigger countries the last to go after. They start off by taking out small countries. When
you’re an entrepreneur, you are running a very, very small country. And everybody out
there has one goal. Every competitor of yours. They want to put you out of business — if
you’re a direct competitor. Not a sideline, not somebody they can partner up with and
you can cross pollinate and they sell your product and you sell their product, or partnership
on software. If they’re not somebody that can be a vendor or a partner, they want you
to go out of business. Think about that. So if you don’t know the different strategies
they’re going to use to put you out of business, you’re going to be caught in a way that you
say, “What the heck just happened?” These are pros. These are professionals. You’re
not dealing with lightweights or like, “oh, it’s so great, let us also help you get into
business and make it.” No. Their goal is for you to go out of business. Period. So you’ve
got to have a mindset of a general, a warrior, a strategist, somebody that’s going to be
thinking like the Alexander or Napoleon, so you know when someone’s maneuvering a certain
way, you’ll understand what’s happening over there and here’s what we’re going to do over
here to have an edge for yourself. Okay. Let me read a part of this book here. My favorite
strategy in this book is #4. He says, “Create a sense of urgency and desperation. He calls
it the death ground strategy.” Let me read it to you. “You are your worst enemy. You
waste precious time dreaming of the future instead of engaging in the present. Since
nothing seems so urgent to you, you are only half involved in what you do. The only way
to change is through action and outside pressure. Put yourself in situations where you have
way too much at stake to waste time or resources. If you cannot afford to lose, you won’t. Cut
your ties to the past. Enter unknown territory where you must be depending on your wits and
energy to see you through. Place yourself on death ground, where your back is against
the wall and you have to fight like hell to get out alive.” See, I like that mindset.
And it goes into explaining what other people thought that way or did it that way that helped
them get out of it and going out there and winning, so The #10 book on my list is 33
Strategies of War. Lots of great strategies in there. #9 – The #9 book is an author I heard 14 years
ago, I heard him speak, and I think I heard him speak in either San Jose or Palm Springs.
I heard this man speak, Michael Gerber. He wrote a book called, The E Myth. And the reason
why The E Myth is a very, very important book to read is because it allows you as the person
who calls themself the entrepreneur to realize that maybe you’re really not an entrepreneur.
You think you’re an entrepreneur, but you’re not really an entrepreneur. Right? Or, you
are an entrepreneur, but you’re not paying attention to the other sides of the business
which is the systems side. Because a lot of times the entrepreneur may be the visionary
and not want to deal with all the minutia, and just want to go out there and do all this
stuff, and they’re not really paying attention to systems and so you can’t really scale your
business. He talks about that in the book. I’ll read a part of this book to you. It says,
“If your business is having problems, in all likelihood, the problem has never been your
business. It has always been you. Perhaps you see yourself as an entrepreneur but work
more like a technician. To clarify what we mean by this, let’s have a look at the two
definitions. Entrepreneur. A person who has vision and dreams of a better future. They
innovate, create and practice forward thinking. Technician. A person how is a doer, a worker,
a person who isn’t interested in ideas, but actions. Now, when a technician — listen
— when a technician’s bored of making money for their boss and they decide to start their
own business, they fail because they see a business as a place to go to work. It’s just
another job. That’s why a lot of people fail as an entrepreneur, because they’re really
technicians. But instead of doing one job, the job they’ve always done, they do all jobs
that a business requires. Thus the business fails because the technician burns out, unable
to juggle all the jobs that need doing and they ultimately despair. The solution according
to Gerber is not necessarily to turn from being an entrepreneur to being a technician
but to unleash the entrepreneur spirit within the technician. The technician who goes into
business without an entrepreneur perspective will fail. There is no argument about this.
You can still be a technician and hard working, loving what you do, but you need to be an
entrepreneur, too and an entrepreneur is someone who knows that a business is not simply a
place to go to work, it is much more than that. So what does that mean? I had a conversation.
One of my good friends finally came to me and said, “Look, I was working for a company.
I was the #7 guy. Then I became the #5 guy. Then I became the #3 guy. And then I became
the #2 guy. And then I said, “I’m going to go out there and be the #1 guy. He went and
became the #1 guy and it was the worst victory of his lifetime. He made 6 million here, 3
million here, 2 million here, 8 million here. He made nothing on the last one. No victory.
And he said that after realizing why that was, I realized I don’t make a good #1, but
I make a very good #2. And he repositioned himself and followed it with another big victory.
Why is this? He understood himself. That’s what E Myth will do when you read it, getting
a whole different perspective in your business. #8: The next book I want to tell you about
is again by Robert Greene. The 40 Laws of Power was #12 on my list and I put Mastery
at #8 and I’ll tell you why I put Mastery at #8. So many people in life will live a
life. . . let’s just say that you and I have 75 to 100 years to live. Some of you live
75, some may live 92. Most people die never really mastering anything. They master being
bored. They master watching T.V. They master a lot of other things, but very few people
master a skill set or a trade. Very few people. And I don’t care what you do. I saw a video
the other day, I posted it on Facebook, that was about these people who are taking these
things and they’re spinning it and it’s going around and they’re doing it so perfectly and
this one guy who’s clean the window at an airport which was insane. This other guys
that’s cutting the watermelon in a way that’s just ridiculous. This other guys that cutting
an onion in a way I’ve never seen before. And I respect that. I respect professionals.
I respect people that take a certain small thing and they become masters at it. This
book does a very good job using stories of whether it’s Franklin or some other musicians
on explaining how you, yourself, can go from somebody who’s a novice at anything you do
that no one knows about. You may like it but you’re not good at it or even great at it,
and using formulas that other people have used for you to become a master at what you’re
doing. Lots of people, they see opportunities and they say, “Oh my God, I want to do this.
Oh, I’m going to go out there and do this or that” and they keep changing, changing,
changing, over a 5, 10, 15, 20 year period, and they never really experience a big victory
because they just learned a lot of things but they never mastered anything. Very, very
important book. One of the main reasons why people kept asking me, you know, someone told
me the other day, “Pat, I see you more as a technology guy, man. I see you as a software
guy. I see you as a Silicon Valley guy. Seriously? Insurance and financial services? Don’t you
think that’s boring? Don’t you think you should have gone into Silicone Valley and worked
as some kind of a technology guy?” Have I thought about it? Yes, I’ve thought about
it. But I chose this industry. And I was already into it too deep where I fell in love with
it and I said, “We’ve got to figure out a way to take this to a whole different level.
And now we’re disrupting the industry in a way that others aren’t doing, right? But I
chose this [the book, Mastery]. This became a very big commitment that I have to myself
and I think you can do it as well. #7: The next book. As an entrepreneur you
will have a lot of conflicts you’ll have to face. One great book that I have on my list
is, not on this list but on my top 100 list is The 5 Dysfunctions of a Team by Patrick
Lencioni, but it’s not the next book. And he talks about one of the levels that people
have a hard time with is avoidance of conflict. A lot of people don’t even want to deal with
conflict. We’re afraid of conflict because you had a father or mother or an ex or somebody
that you know, you would have a fight and it was always ugly, and screaming and your
mom were screaming and your dad, and people didn’t speak for two or three weeks, and so
every time conflict comes up, you run away. No, no, no, no. It’s okay, no worries, let’s
work it, let’s move on, right? But it doesn’t really improve things. This book make it on
my # 7 list, Crucial Conversations, which has sold 2 million copies. It’s written by
these four consultants. They wrote the book together. I’ve gone to a course of theirs;
I highly recommend it, it’s a very good course. We even made a funny video about it, I think
2 years ago, it’s a really funny video we made where Mario and Paul are actually acting
with gummy bears and all this stuff. Real, real interesting on what happened with that.
I like this book because you’re going to have to have tough conversations with vendors,
with partners, with employees, with staff, with executives, with sales, with media, with
many different people. How you go about doing it could cost you relationships, could cost
you negative feedback, could cost you a person that doesn’t want to do business with you.
It could cost you losing a good client. It could cost you many different things, so it’s
a very, very important skill set. Don’t watch these movies and people say, “Well, Steve
Jobs cursed everybody out. You know, I just saw Ashton Kutcher act like Steve Jobs was
cursing everybody out. I’m going to take that approach.” Okay, great. try doing that when
you’re negotiating with people where the leverage is not on your side. Then what are you going
to do? Well Mark Zuckerberg in Social Network, the movie – did you see how he spoke to the
attorney? He learned how to do some of these things. That doesn’t happen by pure luck.
You have to learn that skill set as well. So let me read you a part of it here, in the
book that it helps you with. Look what it says. “Some common crucial conversations.
You tell me if you some of these areas you can improve in. Ending a relationship — how
to go about doing it. Talking to a coworker that behaves offensively or makes suggestive
comments. Asking a friend to repay a loan. If you have a friend that needs to repay a
loan, it tells you how to do it in here. Giving the boss feedback about her behavior. Approaching
a boss who’s breaking his own safety or quality policies. Critiquing a colleagues work. Asking
a roommate to move out. One of our friends could probably use that, but we’re not going
to get into that. Resolving custody or visitation issues with an ex spouse. Holy moly, some
people need help with that. Dealing with a rebellious teen. Talking to a team member
that isn’t keeping commitments. Discussing problems with sexual intimacy. Wow! That’s
deep. Confronting a loved one about substance abuse problems. A lot of people have that
issue as well. Talking to a colleague who’s hoarding information or resources. Giving
an unfavorable performance review. Asking in-laws to quit interfering. Any married people
can relate to that. Talking to a coworker about a personal hygiene problem. Hello. Have
you ever had any of these issues that you didn’t know how to handle? Go buy this book.
Crucial Conversations. #6 is a book that hasn’t done well. It hasn’t
sold that many copies. I even told the author – -I hired him to come from New York to Palm
Springs at that one event we had. We rented a 17,000 square foot house, it was a mastermind,
it was the most epic mastermind ever with a few special moments that we had. One with
John Mason, a buddy of ours that is the worst basketball player in the world, ended up winning
the game of 21 that lasted two and a half hours in 115 degree temperature. He closed
his eyes. He prayed to all the gods in the universe, left handed shot the ball, it went
in. It’s the only shot he made, but he did end up winning the game. Anyways, long story
short, I brought in this guy, and I said, “Howard, man, why didn’t this book do better?”
This book I got purely by luck. You know how when you buy a book on Amazon and then all
of a sudden other books come up and by pure luck you hit something. I searched this title
and it came up and I bought it. Nobody recommended the book to me. I found this book by pure
luck. If they do a better job with this book they’ll sell so many more copies. It’s a book
by Howard Guttman called Great Business Teams: Cracking the Code for Standout Performance.
Maybe we need a better title for that book. It’s a phenomenal book. Don’t let this book
cover, title, all this stuff fool you. It’s an exceptional book. Look, there’s a part
of it here in this book where it talks about how to hire people and how to hold them accountable.
How to go through a performance, how to do the one-on-one critiquing. How to create a
culture. How to overcome people, to know how to deal with conflict and collaborate instead
of compromise, instead of avoidance, instead of arguing. It goes through every single thing.
And one of the parts is accountability. And it gives you step-by-step on how to hold your
team members accountable. No one likes accountability, and it explains how to do it. Point 1, be
open and candid. Say what’s on your mind. Number 2, play for the team, not yourself
or your function. Number 3, act like you know it or be engaged. Add value, keep the team
on track. Number 4, be personally accountable, deliver on promises. Number 5, meet deadlines.
Number 6, Hold one another accountable for delivering business results. Number 7, Hold
one another accountable for resolving interpersonal conflicts. Number 8, be receptive to feedback
from others. Listen carefully, depersonalize and change your behavior accordingly. Number
9, base feedback to others on observable behavior. Deliver feedback objectively without personalizing
it or blaming. Number 9, Act as a coach to team members in need and number 10, observe
the protocols and ground rules by which the team has agreed to operate. Lots of great
value in this book. I highly, highly recommend this. This book made the #6 list for me. Great
Business Teams. #5: Next one is a book I read 13 years ago.
It was a book I couldn’t put down. It’s somewhat technical. Is the #5 book on my list and that
book is called, “Power vs. Force” by David R. Hawkins. This book has been recommended
by Wayne Dyer, Oprah Winfrey, many different people. A lot of people love this book. And
what it talks about is this. A lot of times in business you’ll try to force people to
move. You’ll try to force people to do things. You’ll try to force things to happen in your
business and you feel like you’re absolutely burning out because you’re forcing it. It
explains how to go from force to power and influence. There’s a part in this book which
explains the different level of consciousness. I did a video on this I think four years ago
that had to do with Star Wars. And I went through the different levels of consciousness
and it explains the different levels of consciousness from the lowest to the highest level. Lowest
level is shame. You’re ashamed of everything you’ve done. Guilt, then apathy, then grief,
fear, then desire, desire, like for sex or drugs or alcohol, then anger, then pride.
The it’s equilibrium, which is the first level of consciousness which is a positive one.
Courage, you have the courage to talk about your faults. You have the courage to improve.
You have the courage to get up and say, this is what I haven’t been doing, I’m going to
improve on this. You have the courage to risk. You have the courage to do things. You have
the courage to lead. Then it’s neutrality, you can sit there and take other people’s
opinions and you can be neutral. Then it’s willingness, you are willing to make things
work. You are willing to rekindle relationships, you are willing to forgive. You are willing
to work on improving. Then it’s acceptance, accepting people and not judging people’s
way, political beliefs, religious beliefs, you know the way they view certain things,
you have a certain way of accepting that. Reason. You become good at processing issues.
You become a source where people will come to you to reason different issues. Then it’s
love. You learn to love people. That’s 500. Then it’s joy. You enjoy life. Then it’s peace,
not a lot gets to you. Then the highest level is enlightenment, which only a handful of
people have reached that level, 700-1000 is what he talks about. I just love this book.
It explains, a part in the book where he says about this phenomenon, that when a person
gets to the phase of working, elevation consciousness, often inspires a prolonged transcendence of
pain and exhaustion necessary to achieve higher levels of performance. He says that this phenomenon
is commonly described in terms of pushing oneself to the point where one suddenly breaks
through a performance barrier and the activity becomes effortless. The body seems to move
with grace, and ease of its own accord. It’s like mystical, it’s magical. As though animated
by some invisible force, the accompanying state of joy’s quite distinct from the thrill
of success. It’s a joy of peace and oneness with all that lives. You get to a point when
you’re running a business that everything becomes effortless. People say, “How does
he make it look so easy?” Because it really is easy. I went through a certain wall to
get to this point where everything becomes easy. Phenomenal book, don’t let the book’s
technical-ness, that’s the word, in the first 40-50 pages fool you to not finish this book.
It’s a very good book. #4: This is another book like Howard Guttman’s
book. I contacted the author and said, “Hey, how come this book didn’t sell a half a million
copies? I mean, did you guys do any marketing with this book? I actually wanted to buy his
book, meaning the rights to his book, because I was fascinated with his book. You probably
never heard of it. The book is called, “Barbarians to Bureaucrats:Corporate Life Cycle Strategies.”
And I loved this book because what he talks about is what happens to societies. It’s a
similar thing that happens to companies. Remember how earlier I talked about to look at your
company like a country? He talks about a country is made by somebody that goes out there and
takes the territory and then boom, there’s warriors, barbarians, and then there’s explorers,
asking where’s the lake, where’s this. You know, then there’s the builders, “let’s build
a building.”And then there’s administrators, “We need some laws.” And then there are the
guys that come late and they’re like, “I know everything because I’m the educated, I’m smart”and
everything collapses, right? You see this happening in countries. We have that happening
a little bit in America right now. But it’s a fascinating book. Then you have a synergist
that comes and gets everybody together. So it explains that phase. The first phase, the
prophet, the visionary. Then barbarian, then builder, explore, then administrator, then
a bureaucrat, than aristocrat, then you have the synergist. There’s a part of the book
that I want to read to you on how he views a prophet. A prophet is the visionary. I’ll
just give you an idea to see how he talks about it. If you work for a prophet, don’t
expect them to provide specific objectives or instructions. He is more likely to send
you out to vague missions. Ask him to discuss your objectives, then write your own based
on your discussion and provide him with a copy. Don’t expect him to follow up on the
details of your work. He doesn’t care. Talk to him about the large goals toward which
you are working and how those goals fit in to his vision. Seek out the prophet for advice
and ideas, particularly on large and visionary issues. Every prophet values thinking and
believes that others who enjoy discussing the ideas are also among the wise. Be tolerant
of his latest idea. It may sound crazy, impractical and a complete change in direction. Don’t
confront him with all this that is wrong with his brainstorm. He is sensitive and doesn’t
want to have his ideas squelched. I mean, this is just fascinating. If you work
with a prophet, this makes sense. Now, if a prophet works for you, you are lucky. Recognize
him with his creative abilities. Reinforce and encourage those talents. Do not demand
that he be well-organized or conform to standard procedures. He needs you to listen. He needs
to know that his visionary ideas are important to you. Let him know that within your company
there’s room and opportunity for the implementation of his ideas. Help him distinguish between
his regular job and his creative ideas. He may need to justify his salary and mundane
work. Protect him from bureaucrats. Holy moly. Remember that in mature companies, prophets
are all too often crucified. How interesting is that? I’ve experienced that before. Have
patience. Prophets work not for this quarter’s results, but for the impact they can have
over the long run. They’re long-term thinkers. Their view is very long-range and insistence
on immediate results destroys creativity. So why is that so important? Well, you’ve
got to also learn about how the barbarian is, how the builder is, explorer is, administrator,
bureaucrats, aristocrats. Then whatever environment you’re working in, you’re going to sit there
and say, “That guy’s an aristocrat.” And you’ll know how to deal with him. “That guy’s a builder
and explorer, that’s what we need.” This is unbelievable! And you’ll learn. Phenomenal
book, Lawrence Miller, if you’re watching this, great job writing this book. I highly
suggest you try to figure out a rewrite a new one, I’ll be one of the first to promote
your new book if you do. So you’ve got a big fan here with your book. #3:Alright, next one here. It’s a classic.
The next one is the first book I ever read. It’s a book my sister told me to read. When
I worked at Bally Total Fitness, she said, “You need to read this book.” I did and it
changed the way that I treated people, and viewed people. Because at the end of the day,
you’ve got to know your #1 product is people. The #1 product. It’s not software, it’s not
demo products, it’s not pharmaceuticals, it’s not real estate, it’s not social media, it’s
not marketing, it’s not advertising. It’s people. And if you don’t know your #1 product
is people, you’re going to have problems. So, the #3 book is How to Win Friends and
Influence People. It’s a fascinating book. It’s a classic. Dale Carnegie. I don’t know
how many copies have sold. The last number I read was 45 million. It’s one of those books
that you need to read. In a nutshell, at the end, he talks about the different way of thinking
to winning people. Here’s what he says: “Principle #1. The only way to get the best of an argument
is to avoid it. #2. Show respect for other’s opinions. Never say “your wrong.” #3: If you
are wrong, admit it quickly and emphatically. #4: Begin in a friendly way. #5: Get the other
person saying “yes, yes, ” immediately. #6:Let the other person do a great deal of talking.
#7: Let the other person feel like the idea is his or hers. #8:Try honestly to see things
from the other person’s point of view. #9: Be sympathetic with the other person’s ideas
and desires. #10: Appeal to the noble motives. #11: Dramatize your ideas. #12: Throw down
a challenge.” Read the book Very good book. It’s probably one of those books you want
to read once a year, or listen to the audio once a year. If you read it once, just keep
listening to the audio every year, one time. It will help you out a lot. #2 is an interesting book that was recommended
to me by a good friend of mine Bryon. Byron, if you’re watching this, I don’t know how
many people I’ve had buy this book. It’s just a fascinating book. Byron and I, I don’t know
if we were in Dallas, Byron, or if we were in Orlando. We were both invited to this nice
dinner. Byron runs a very, very big online insurance company that does very well. He’s
very well off, he has a son that’s extremely successful who was living in. . . he took
over Shaq’s last house in L.A. and does very well in Hollywood and music. And every time
Byron and I get together, we just have the most epic conversations together. We’re sitting
there and his mind was going so fast. It was going so fast, I was looking at his eyes and
they were just bouncing all over the place. I like this guy. I like the way this guy thinks.
And he’s somebody I can learn a lot from because of his brain. He said, “Pat, you’ve got to
read this book.” I said, “What book?” He said, “Hypomanic Edge.” I said, “Hypomanic Edge?”
He said, “Yes.” I’d never heard of it and I’ve read a lot of books. But he said, Okay
go read it. This is the title:The Hypomanic Edge:The Link Between a Little Craziness and
a Lot of Success in America.” See, when you read this book, you will look at Hypomanic,
manic, ADHD, bipolar, in a completely different way. All of us have somebody like that in
our family. If you’re an entrepreneur some of you have been accused on some of these
things. You may be happy one day, ticked off the next minute. Like literally in a second,
[snap fingers] BOOM. You’re changed. How does that happen? Are you crazy? Do you have problems?
You know, people in school say, “Your kid has problems.” So all you’re life you’re thinking,
I have problems. You don’t understand, I was diagnosed with B.S. which is bullshit is what
I was diagnosed with. And all this stuff they label you with, right?And all our lives, we
have problems. No, no, no. You don’t have problems. You may have a lot of gifts on the
way you’re brain is wired, but everyone because they’re not wired like you, they’ve convinced
you that you have problems. You need to know that. If you don’t know that, you think you’re
going to be crazy the rest of your life. So you read this book, and the characters it
uses. Andrew Jackson, and Hamilton, which is a fascinating story of Hamilton. George
Washington. Clinton. Kennedy. It’s just incredible stories he tells. And I’ll read a part of
it here. “My new hypothesis came from American entrepreneurs [he did a study on a couple
thousand people and he interviewed 10 high-end internet CEOs. These are guys that were running
multi-billion dollar companies. And he asked them certain things, and I asked them if they
agreed with this. These are certain qualities that these guys may have in common as entrepreneurs.].
Listen to this: “He is filled with energy. He is flooded with ideas. He is driven, restless,
and unable to keep still. he channels his energy into the achievement of wildly grand
ambitions. [Is that you?] #5 He often works on little sleep. He feels brilliant, special,
chosen, perhaps even destined to change the world. He can be euphoric. He becomes easily
irritated by minor obstacles. He is a risk taker. he overspends in both his business
and his personal life. He acts out sexually. He sometimes acts impulsively, with poor judgment
in ways that can have painful consequences. He is fast talking. He is witty and gregarious.
His confidence can make him charismatic and persuasive. He is also prone to making enemies
and feels he is persecuted by those who do not accept his vision and mission.” Do you relate to anybody like that? Do you
know somebody like that? You may want to read the book called The Hypomanic
Edge. It’s #2 on my list because there’s a major misconception about entrepreneurs and
entrepreneurs who don’t know how they’re wired, think they have problems. Go read this book.
Thank me later. #1:Last book. I’ve read a lot of books, 1100
books, and this one is at the top of my list. It was a gift given to me by our friend, Phyllis
Brown, who bought it for me. I set it aside and then 6 months later read the book. And
I said, “Wait a minute, it’s one of the best books I’ve ever read in my life.” And it ended
up being the #1 book and I’ve recommended it over and over and over again, and I’ve
read it so many different times. The book is called “The Law of Success” by Napoleon
Hill. Not “Think and Grow Rich,” The Law of Success. There are a lot of great books by
Napoleon Hill. Outwitting the Devil, which was rewritten by Sharon Lechter and you know,
a bunch of other things like Think and Grow Rich, out of all the things Napoleon Hill
wrote, this one is at the top of my list. I mean, it talks about so many different things
in life. I’ll read you the different chapters. Self Confidence, Initiative and Leadership,
Imagination, Action, Enthusiasm, Self-Control, Habit of Performing, More Service than Paid
For, Attractive Personality, Accurate Thought, Concentration is a fantastic chapter, Tolerance,
Failure, Cooperation, Golden Rule — there’s a lot of good stuff. But I’ll read one of
them to you. I’ll read a small paragraph to you. “No amount of money could possibly be
made to take the place of the happiness and joy and pride that belonged the person who
digs a better ditch, who builds a better chicken coop, or sweeps a cleaner floor or cooks a
better meal. Every normal person loves to create something that is better than the average.
They joy of creating a work of art is the joy that cannot be replaced by money, or any
other form of material possessions.” When you make millions, and you think that’s it,
if it’s only money, you will be very bored very quickly. If it’s about mastering something,
and becoming a version of you that you yourself don’t recognize, then you’ll experience joy
and happiness. That makes the top of my list. Look, I had a lot of other books that would
be notables; Blue Ocean Strategy is one that I love, Seduction, Sam Walton, The Lean Startup,
Psycho-Cybernetics. There are a lot of them. Anything you can read on Peter Drucker. You
can go through my list. I have Top 100 list of books as well. This is just top 10, but
if you want to find out my top 100 books for entrepreneurs, you can go to my website, we’ll
put a link on the bottom. If you haven’t been on my website, you can always go to,
and you can find the books there on the right side of the website, you’ll see a link that
says, “Top 100 Books,” click on that, you’ll see all the books. And if you haven’t read
some of them, order books and read them and comment on the bottom of what you got from
the books, but I can tell you that for a guy that never went to college, I did and I dropped
out, for a guy that doesn’t have a bachelor’s or an MBA or an associate’s or any of those,
I became who I am today because I became the self-educated student. I didn’t rely on traditional
education to have someone tell me how to run a business who has never run a business before,
but they read a textbook. I didn’t see the value in paying 200 bucks for that. I wanted
to learn from people who actually ran businesses and these guys have experience that taught
me how to do what I’ve done with the business. So I highly recommend that you go get those
books if you haven’t read them, and if there are any other books you would add to the list,
comment on the bottom. If you’ve got any questions or comments and thoughts about the books I
recommended as well, comment on the bottom, and last but not least, Mario, throw me my
new pillow. Hey, we’ve got a big project that’s coming up. I’ve been talking about this a
lot lately. It’s going to be in August. And I am very, very, very excited about this.
We just purchased a domain name for six figures, and you’ll find out what this domain name
is, it’s going to be very, very big. It’s been finalized, we own the domain name now,
it will be launched to you very, very soon. Our goal is to get this YouTube channel to
over 100,000 subscribers by August 31, and we need your help. We got a lot of loyal followers,
a lot of people that comment. I try to get back to everybody, on YouTube. If you haven’t
yet subscribed to this channel, please do so, and if you’re a loyal fan of getting great
content on a weekly basis, we believe our channel can go against anybody on YouTube
for the topic of entrepreneurship – -anybody on YouTube, we’re very confident against going
with anybody on YouTube on becoming a successful entrepreneur, so if you love the channel,
help us get to 100,000. Get your friends and peers to also subscribe to this channel as
well. With that being said, see that button right there, click on it. Thanks for watching,
take care. Bye bye.


  1. I like that quote from "The 33 Strategies of War," since it reminds me of one of my recent comments on one of your other videos about putting myself in a higher stakes situation in order to do better.

  2. In terms of the quote from Gerber's E-Myth this reminds me of my recent realization as a "technician" as he puts it who was doing many things at once and burning out, just as he described, that the reason that happened was because I was putting my energy into multiple mid-term projects while neglecting the short term and only dabbling in the longterm. Now I have only one focused midterm project at a time, a focus on short-term work first and foremost while branding myself through my longterm mission via the ongoing marketing campaign, keeping my energy up with exercise and nutrition while the ongoing study continues. Now it's more entrepreneurial, but at this stage you start to see how most new entrepreneurs are making all the mistakes you did and now want to help them… LOL it's funny how it goes…

  3. In terms of Hawkin's chart, I have definitely been above the middle line for most of my life while my separated wife seems to be mostly living below that line, and that's why it didn't work. Oh well… LOL

  4. That Barbarians to Bureaucrats sounds amazing! What an awesome recommendation. Reminds me of my live streaming talk about "Sailing, Fishing & Hunting," using those as an analogy for business, marketing and sales. Otherwise I have definitely felt like a visionary in a world that hasn't read that book! LOL

  5. HI, I absolutely LOVE your videos and I am very thankful for your tutorials. I found you from your "How to get into Harvard video". But now I am a bit confused because you just said that you didn't go to college and you don't have a BS or MBA? Sorry if it is too personal you don't have to reply, I was just curious because I thought you ended up in Harvard?

  6. One of the best, if not the best, channel on entrepreneurship and money. Each video is filled with high quality applicable material. Thank you for this channel you create a lot of value.

  7. I can't express the joy I am feeling after having watched this video. My wife and I have been trying to improve our lives, live by our own rules and find a purpose by realizing our full potential for the last 4 years, since we met actually. We've started many businesses and failed at every one of them, which I wear as a badge of pride. Recently we have experience our first taste of success by making real sales with potential for real growth. Since this has happened I have felt the incontrolable urge to educate and prepare myself properly for real success, which is how I stumbled upon your channel, the best resource for budding entrepreneurs on Youtube. I have read countless books on a business, personal development, marketing and the like but I felt I was missing some vital recommendations from someone I truly respect as a business leader. Which is why I was elated to see the title of this video pop up on my homepage. I have already downloaded all the books (except for Barbarians to Bureaucrats as its not in the kindle store) and will begin the list today.
    This will be the last video I watch for a long time as I have a LOT of reading to do. Thanks for helping me down the path I belong on.

  8. Can anyone please give me the link to the video of Patrick , where , he gives a pdf in the video description for the top 100 books to read as an entrepreneur ? I remember downloading it , but now I have lost it n not able to find it .. if anyone knows which video it was , plz let me kno :

  9. Thanks a million Pat, you keep inspiring me everyday, thanks nailing it with Napoleon Hill with Law of success.

  10. Hello Patrick,

    Awesome book selection… if you have to suggest me another 5 book apart from 10 books as mention in this video. Which one it would be?

  11. Hey Patrick I'm 17 and I'm really passionate about entrepreneurship I have already 10 books(
    Think and grow rich
    Money master the game
    10x rule
    Intelligent investor
    How to win friends and influence people, digital age and the normal one
    E myth revisited
    The secret
    Four hour work week
    Millionaire fast lane
    )onntrepreneurship, I wanna start my own company asap but the problem is my daddy wants me to study first get a degree and then start a business, would you like to give some of your views on this or any advice , I really need it and would really appreciate it if you could just give me a few words of advice,, thanks

  12. Hey Pat! Thank you very much for recommending hypomaniac edge. I'm so happy to discover I'm a hypomaniac my self. I'm now proud of something I used to regret.

  13. Love this episode! I messaged you a while ago, talking about how my younger brother wanted to either go to college or not. We have been using your videos to train our approach to our small business we are carrying out on the side! Great content! love it!

  14. Loser! Some of these books are about personal developement and shouldn't be here. I suggest since you said entrepreneurs to put books that are related to financial intelegence and money management! Idiot!

  15. Here's a list of the books with the links to amazon, if you're interested in buying one of them.

    #10: The 33 Strategies of War –

    #9: The E Myth Revisited —

    #8 Mastery —

    #7: Crucial Conversations —

    #6: Great Business Teams: Cracking the Code for Standout Performance —

    #5: Power vs. Force —

    #4: Barbarians to Bureaucrats: Corporate Life Cycle Strategies –

    #3: How to Win Friends and Influence People —

    #2: The Hypomanic Edge —

    #1: The Law of Success —


    1. Rich Dad Poor Dad (English)- Robert T. Kiyosaki (English)-
    2. Rich Dad Poor Dad (English)- Robert T. Kiyosaki (Hindi)-
    3. Think And Grow Rich(ENGLISH)-Nepolean Hill:
    4. Think And Grow Rich(Hindi)-Nepolean Hill:
    5. The 4-Hour work week-Timothy Ferriss:
    6. The Intelligent Investor- Benjamin Graham:
    7. Rich Dad Guide To Investing (English)-
    8. Rich Dad Guide To Investing (Hindi)-
    9. 21 vi Sadi Ka Vyvasaya (The Business of The 21st Century) (Hindi)-
    10. Zero to One (Notes on Startups):Peter Thiel (English):
    11. Zero to One (Notes on Startups):Peter Thiel (Hindi):
    12. The Millionaire Real Estate Investor- Gary Keller:
    13. The 48 Laws of Power- Robert Greene:
    14. The Concise 48 Laws of Power- Robert Greene:
    15. The Emyth-Michael E. Gerber:

    For Daily Job Updates Please SUBSCRIBE This Channel:

  17. Great content as always! Congratulations on a million followers. Let’s have a Valuetainment book club.. thank you. 😆

  18. Great list, thank you!!! I'd add Good to great by Jim Collins, Outliers by Malcolm Gladwell, Everything is negotiable by Gavin Kennedy and no doubt Pitch Anything by Oren Klaff 🤓🔥

  19. I like the book recommendations, you are a sales guy but I don't see you recommending any sales books? Would love some recommendations..

  20. Most of these are vague self help books that talk about mindsets etc when people really should be looking at more practical knowledge on how to start their business.

  21. All of these books have been added to my audible wishlist and I plan on listening to all of them by the end of March while working. Thank you!

  22. Pat You could have a side hustle selling the book shelf you had made. I often see the "where did you get that from" comments!! Keep up the great videos!!

  23. Bravo!! 👏👏I Watched the whole video and thoroughly enjoyed it, very enlightening and informative! Thank you!

  24. Wait but Napoleon Hill was allegedly a conman that never actually met Carnegie. Assuming he was faking everything, is it still useful? I know the Hill himself was not very rich.

  25. Someone once said in another video (YOU) ‘The best investment you can make is in yourself.’
    Just wanted to let you know that I just bought all the books you just mentioned. Plus a few others. SUCH A DEAL!!
    Thanks again for all your content!!!!!!!!!!

  26. Top 3 enterprenuer books every one should read

    The four Hour Week :

    Zero to One:

    The 100$ startup:

  27. Wow, and the first video of the channel that I watched represents a book from one of my favorite writers (R.Green)… awesome opening!

  28. The Strategy book is not that great, is it basically referencing several times The Art of War. I would rather pick The Blue Ocean Strategy, that's a book I know you like, and is really awesome.

  29. I agree wholeheartedly with this list! I also HIGHLY recommend The Way of The Superior Man. It’s such a great read for entrepreneurs who want to master their work! It also helps with mastering women and sexual desire so that you’re able to work on your business without distraction!

    I have a review on my channel! Do yourself a favor and let it CHANGE YOUR LIFE! <3

  30. Started reading these financial/self-improvement books last month, and boy do people notice the significant change I’ve underwent ❤️🙏🏼

  31. This is great! I compiled a more extensive list of books on entrepreneurship recommended by billionaire founders:

  32. One down on your list that I have read. 🙂

    I made notes on the ones I am really interested in reading. Can’t wait.

    Thanks PBD

  33. Share your thoughts with Patrick Bet-David by texting 310.340.1132 or click here

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