How to Create an Online Course People Can’t Resist [6 Steps]

Online courses can make you thousands a month
but you have to do it right and you have to know the process. In this video, I’ll detail the six steps
to developing an online class from getting ideas to getting online. We’re talking a step-by-step to everything
you need to know today on Let’s Talk Money. Beat debt. Make money. Make your money work for you. Creating the financial future you deserve. Let’s talk money. Joseph Hogue with the Let’s Talk Money channel
here on YouTube. I want to send a special shout out to everyone
in the community, thank you for taking a little of your time to be here today. If you’re not part of the community yet,
just click that little red subscribe button. It’s free and you’ll never miss an episode. We saw in our last video how nearly half of
the course creators on Teachable are making $50,000 or more a year and how I’ve booked
almost $10,000 on my first course over the last four months. We talked about those five biggest hurdles
to creating an online course and the three keys to success and a lot of you asked, “OK
so how do I create a course?” That’s exactly what we’re going to do
today. I’ll detail from start-to-finish from picking
a course topic to getting it online and everything in-between. We’ll cover developing your idea, producing
the content and everything you’ll need. It’s all part of our three-video series
to making a course and making money. In our next video, I’ll show you how to
automate your marketing so you make money every single month. I’ll be releasing that video in the next
few days but I’m leaving a free checklist to everything we’ll be talking about in
the video description below. Not only will it give you an easy list to
follow but I’ll also give you a bonus report, the 10 Critical Steps to Creating and Making
Money on a Course. Your first step in creating a course, and
this is something we talked about a little in the last video, is picking a topic. Start by just brainstorming a list of hobbies,
interests and what you do for a living. Don’t worry about if something is popular
or whether you think people want to learn it. We’ll get to that but what’s important
here is finding something in which you already have some experience, personal stories and
knowledge. That idea of personal experience is important. It’s the stories about your own journey
learning the topic that you’ll be able to share to help people relate. People don’t buy courses for that checklist
of how to do something, they can get that anywhere online. People buy courses for that personal experience,
to be inspired by your story and learn how to make it their own. With this list, we can start vetting some
of these ideas for popularity and getting ideas on how to develop the course. For this, there’s no better resource than
Amazon and Udemy. Udemy is an online course platform, not necessarily
the one I recommend using and we’ll talk about that but a great one to research your
own course. Clicking through to the site, you can browse
categories here in the menu and see that it drops-down with a list of categories and topics
on the right. It will even show you these popular topics
within each so you can see what’s selling. You’ll also want to just type in some of
your ideas here in the search. So if we search on how to invest, you get
some suggestions. This is important for developing your course
because it can give you some ideas on narrowing your topic to appeal more directly to a specific
group so we see different investment types like stocks, options, real estate and even
crypto. If we click to search, you’ll see a bunch
of classes offered and you can click through to see what other course creators are covering. You’ll see some marketing language which
will be helpful in putting together your own marketing. Then if you scroll down to the course content
here, you’ll not only see the topics but how the sections are laid out. Looking through a few of the courses available,
you’re going to get a great idea of what you can talk about as well as what you might
add. You can do the same on Amazon, looking through
the table of contents in books on the site. You might even buy a few books in the topic
to brush up on your knowledge and get some new perspectives. Kindle books are usually less than ten bucks
each so it’s a great way to research on the cheap. Once you’ve got your topic, it’s time
to start developing the idea and what you want students to get out of the course. There’s an important idea I’m going to
talk about here that will be critical to making course creation easy. This is not only going to help make the process
smoother but will help not get caught in that challenge of including too much. What you want to do is start with the transformation,
that’s the change you want to bring in your students. What exactly do you want them to be able to
do when they finish your course? What you’re going to do is work backwards
from that transformation to know what you need to cover in the course. What do you need to show your students to
get to that point? Here you’ll also want to think about your
target audience because that’s going to be a factor in what they need to know. For example, if I’m trying to teach someone
how to pick value stocks, whether I’m trying to target beginner or advanced investors will
have a big influence on what I need to teach them. While you’re thinking about your target
audience, start thinking about their pain points. Why do they want to achieve this transformation
you’re promising, what are the problems they’re trying to solve. This is going to be helpful not just in developing
your course but when you put together your marketing materials and it might not be what
you’re thinking. A lot of times, these pain points or problems
people are trying to solve are not the most obvious reasons. For example, investors aren’t necessarily
trying to make those big returns. Instead, that underlying problem might be
trying to achieve financial freedom or just the thrill of beating the market. So we’re talking about the deeper desires
and needs to which your course speaks. The last step here before we start outlining
your course is to ask yourself if you can narrow the niche further. Your niche is that specific group that will
find your course irresistible, that group of people you want to speak to directly. For example, you wouldn’t want to create
a course just about investing. It’s too broad, there’s too much you’d
have to include and it really wouldn’t appeal to anyone directly. Instead, you might create a course about investing
in penny stocks or even more niche, penny stocks of tech companies. You’re going to be able to include much
more detail here, really make it a valuable course and anyone interested in that niche
is going to be drawn like a magnet to your course. If it applies, you can also niche into specific
demographic groups by sex or generation. Even if the content isn’t necessarily different,
you can still create that personalized feel by targeting your course to a very specific
audience. Now I know a lot of you are thinking, but
won’t that limit how many people buy my course? If my course is Investing in Tech Penny Stocks
for Millennials, doesn’t that miss out on a lot of other people that might want just
a penny stocks course? Let’s just look at the example. There are over 79 million Millennials in the
U.S. alone and the term penny stocks is searched for over 135,000 times a month on Google. If we consider that Millennials are about
30% of the investing age population, then we get about 40,500 searches a month on Google
by the group and interested in penny stocks. Do not be afraid of defining your audience
too narrowly. What you’re trying to do is to appeal specifically
and personally to a group of people and you can’t do that if you’re trying to sell
something to everyone. Here you can begin outlining your course,
actually writing out the steps from your transformation back to the beginning. A lot of this can come from what other creators
and authors are talking about, so from your research, but you also want to add some steps
of your own. Also important are going to be including your
personal experience, those stories of your journey into each chapter, each and every
chapter. Include stories from your experience, examples
from other people, any story where you can inject a little emotion and a little real-life
narrative to the transformation. Finally in developing your idea, go through
each chapter to structure your course. This is going to mean what content types you’ll
offer in each chapter, we’ll talk about that next, as well as what you want students
to learn in each chapter or module. A big part of your course is going to be the
different content types and how you use each. Here we’re talking about different ways
of delivering your course; so videos, text, audio, workbooks and checklists. Using the different content is important for
a few reasons. First it makes your course more dynamic. You’re not just asking people to sit in
front of a video for three hours. After watching a video, they can refresh with
a brief handout, write out how the chapter applies to them with a workbook and even test
their progress with a quiz. This makes your course more engaging and interactive
as well. One of the biggest problems with courses is
student dropout and that leads to refunds. You need to keep your students interested
and engaged. We’ll talk through a couple of notes on
the content types here and then hit them in more detail when we talk about creating your
course. Video is the backbone of your course and what
most courses use. I’ve seen a few lower-price courses that
just use pdf workbooks and text but by far most use some video component. That’s a sticking point for a lot of creators
because they get hung up on getting in front of the camera. Your videos don’t have to win an Oscar. In fact, some of the best video courses are
simply screen shares where you show people exactly how the process looks on computer. Most courses will also include some kind of
a presentation, something as simple as bullet points on a PowerPoint presentation. Another easy content type is just to transcribe
your video into text and offer that as a book so people can follow along. For those of you still camera-shy, I’ve
also seen courses that included audio instead of video. It’s tough getting some detail across so
you might still consider doing video for that computer screen walk-through. Lastly here for types of content, and this
is a great marketing trick as well, is to offer bonus content. This might even be something you would have
included in the course anyway but you can label it as bonus content to let people think
you’re offering something for nothing. Besides just offering extra chapters or videos,
some great ideas for bonus content include online communities like a private Facebook
group, a weekly group meetup online, recorded interviews or a live Q&A webinar. These can be included as incentives to get
people to buy or work great as upsells after the purchase. Most online course platforms like Teachable
will let you direct people after they purchase to a page where you can offer these upsell
ideas for ten or twenty bucks more each sale. One warning here before we cover how to actually
start putting your course together is to be careful about over-promising on your course
or trading your time for money. For example, offering a private Facebook group
means one more think you’ll have to manage. Selling those weekly mastermind calls is going
to mean a few hours each week so just understand what you’re committing to when you design
your course and develop that bonus content. With all that decided, you’re ready to start
creating your course, so actually putting together the content. A lot of this is going to depend on the types
of content you’re offering so whether you script out everything or just work from notes. Even if you’re doing video and not offering
the text, you might consider writing everything out as a book and then film from that. Not only will this give you a detailed idea
of what you want to cover, you can publish the book on Amazon and use it as marketing
for the course. While you’re scripting, make sure you make
notes on how you want the video to go. For example, scripting out this video, I’ve
got notes in the margin to tell me where I want to include a graphic or a video. This is important for two reasons. First you can make sure you get all those
graphics and other things in your video. You don’t want to have to go back after
filming to try remembering where you wanted to show a screenshare of the computer or a
image. It also helps to make sure you have some kind
of interrupt at least every minute during the videos. That’s a graphic, bullet list, anything
that brings the audience back to pay attention and not just zone out for the entire video. I’ll show you how to use screen capture
software in the next section to share your screen as a video but there are a few notes
you’ll want to make on filming your videos. You don’t need to spend a lot of money to
create your videos. In fact, you can get quality video, lighting
and sound for less than $120 on Amazon. Also, spend an extra 10 minutes to save an
hour in your filming. What I’m talking about is reading once more
through your script or your notes before you film. Get a good idea for what you want to cover
and don’t worry about little flubs. People like talking to a real person when
they’re watching a course so don’t worry about little mess-ups or the occasional like
or uh. Just these two tips, reading through once
and not trying to be perfect are going to save you hours editing your video afterwards. While you are filming, you want to break your
course into manageable chunks of no more than 15 minutes or so. Now I realize the irony here coming from a
guy that is recording what will probably be a twenty-minute plus video but I wanted to
make a one-stop video for creating your course. When you have a two or three hour course though,
break it up into shorter videos that don’t stress your students’ attention span. Now let’s talk about what kind of equipment
you’ll need to create a course and some of the online platforms you’ll use. Again, I don’t want you to think you have
to spend a lot of money developing your course. You can get everything set up for less than
a couple hundred bucks. That includes all your equipment plus some
of the platforms you’ll need to deliver and automate the process. First, let’s cover equipment and this is
really just three things you’ll need; a webcam, a lapel mic and a ring light. For a really high quality webcam, go with
this Logitech C920 which is pretty much the standard used by everyone. It gives you quality HD video for less than
seventy bucks. This is actually going to be your most expensive
piece of equipment but totally worth it. Now for lighting, understand that you can’t
use just your regular room light. Without going into a big photography class,
room light bulbs are different from what you need for good video. It’s why sometimes you’ll see a YouTube
video where people look yellow, because of the light bulb temperature. For quality lighting that makes you look great,
go with a ring light that you can set up over your webcam. Doesn’t need to be expensive, you can get
a ring light for less than $60 and it’ll last forever. One piece that most course creators miss is
audio and it’s going to surprise you how much good audio can mean to a course. You won’t get good audio just using the
integrated microphone in your laptop or webcam but you can get it cheaply with a lapel mic
or a lav mic. For these, no more than $20 can get you a
really good sound. That’s really all the equipment you need. I know it’s surprising but that’s all
you need to record your course. You can use a free screen capture software
like Screenflow to start out. I use Camtasia which is a couple hundred bucks
but that’s only because I use it so often for the channel here and other projects. That’s it for equipment but I want to cover
four platforms you’ll use to deliver and automate your online course. A couple of these will be critical while a
couple will just make your sales easier and make more money. First is Teachable and this one’s a must-have. This is the website that hosts your course
and delivers it to students. I’ll show you how to set up your course
on Teachable in the next section but this is really an all-in-one resource for your
course. Teachable will collect payments from students,
including recurring payments or one-time. You can manage all the students’ questions
and comments from the platform, set up sales pages test different marketing. The platform will even allow you to sign up
other people to sell your course for a commission as affiliates. This is one every course needs so I’ll include
a link to a free trial in the video description below. Another platform that’s going to be critical
is ConvertKit, an email marketing provider. This is something we talked about in our video
series on setting up affiliate buyer funnels for passive income and it’s going to work
the same way with your course. With ConvertKit, and we’ll talk about this
in our course marketing video next, but you’ll set up a special email list that will help
you sell your course. You’ll also use the service to send out
a series of emails after someone buys the course, to guide them through and make sure
they stay engaged. The idea here is that you set these email
series up once and they go out automatically to anyone that signs up on a specific form. This is how you’re going to set up your
course to make it completely passive for cash every month. Next is you will probably want a basic website
or blog to help sell your course. This isn’t a must-have because you could
do all your marketing through a YouTube channel but a blog can also be an amazing income source
and it’s own asset so I wouldn’t avoid it. Besides, it’s easy and inexpensive to set
up a blog. I negotiated a special rate on bluehost, the
webhosting you’ll need for your blog, for everyone in the community here. Click through the link in the video description
or go to and you’ll get web hosting for less than
$3 a month. Finally here is a webinar software I use called
Everwebinar. This is another nice-to-have and can get pricey
at $500 a year so I don’t want you to think you have to start with this or that you can’t
make money with a course without it. With EverWebinar, I can create a webinar that
looks like a live event. Basically, I do one live webinar, record it
and can replay it to look live anytime someone wants to attend. Where you’ll use this is in that buyer funnel
we talked about setting up. The idea here is that you offer this free
webinar, something that will give people some real value, as an incentive for people to
sign up to your email list. Once they’re in this email list, you can
upsell them into your course as well as putting a sales pitch at the end of your webinar. It’s just a really powerful incentive to
get people on your email list and connect with them before you pitch your course. Again, we’ll talk about setting this up
and automating it in our marketing video. Once you’re ready with all your content,
you’ll need to get your course online and price it for sales. I’ll walk you through getting your course
online and setting up Teachable next but want to talk a minute about how much to charge
for your course. I know your ears just pricked up, didn’t
they? This is probably the biggest mistake I see
among new course creators, not charging enough for your course. We talked about this in our first video and
I want to repeat it. We see here that more than a quarter of classes
charge over $200 and half charge $100 or more. Create a premium online course and charge
a premium for it! What I want everyone to do, think about a
price you think you might charge for your course and then double it. You can discount the price down a little for
marketing but I wouldn’t consider selling a course for less than $100, my time is worth
more than that and so is yours. Now I’ll show you how to set up your course
on Teachable though the platform makes it extremely easy and has some great features
we’ll talk about. So you’re here on teachable and you can
click to add a course in the left menu. The first thing you’ll see is a screen to
name your course and add the instructor’s bio, add a sub-title here, just some basic
stuff. Next is to add your course material and structure. Here a lecture is like a chapter and then
you’ll have modules in each lecture. So your course might have five or ten lectures,
each of those might have a few modules. Now you don’t necessarily have to structure
your course like this, it’s just how most do it. Adding video files or handouts or just about
anything is really easy, just a few clicks or you can drop the file into the box here. You can also add text instructions or notes
to each and allow comments on any section in the course. Quizes are a great way to keep your students
engaged and show them they’re learning. Adding new sections or adding new lessons
within a section, all pretty easy with just a couple of clicks. I will say that sometimes it takes a bit to
upload long video files so if you have a lot of these, don’t wait until just before launching
your course to do it. Start the upload process as soon as you have
videos done and you can use this Bulk Upload button to do it all then just let it run. If you ever want a little more detail on a
page, there are these help links all over the place and the support section is really
thorough. You’ll find posts on everything from creating
a course to setting up your class online and even how to market the course. Next we can click through to price our course
and Teachable offers four options. You can go free if you’re using the course
as a lead magnet or subscription to get that monthly recurring revenue. For most courses, you’ll select this one-time
payment and payment plan option. Again, real simple to just put in your course
price here. Giving students the option for a payment plan
is always a good strategy so we’ll do a three-month payment option here. One of my favorite options is to add a coupon
code, so a great marketing strategy here. You can have as many different coupons as
you like for your course. You can also bundle your courses for a discount
price, maybe like a Black Friday special. And that’s it, you click publish and your
course is online. You can put together a sales page directly
on Teachable and the platform will collect money and transfer it to you each month. Now you’ve got a course online, you’re
ready to make the big bucks…and suddenly all you hear are crickets. Anyone with an online course will tell you,
it’s all about the marketing. It’s about getting that course in front
of the right people, at the right time and making the sale. That’s exactly what I’m going to show
you in our next video, how to sell a course and how to make the process completely automated
for true passive income. Don’t forget to click through and get your
free checklist for creating a course along with that special report on the 10 critical
steps to making passive income on a course. We’ll be talking about that marketing strategy
in our next video but you can get that checklist free right now. We’re here Mondays, Wednesdays and Fridays
with the best videos on beating debt, making more money and making your money work for
you. If you’ve got a question about money, just
subscribe to the channel and ask it in the comments and we’ll answer it in a video.


  1. Watch Next –> How much you can make on a course and how much to charge 💰 Don't miss our first video in the Create-a-Course series

  2. Thank-you for a thorough overview. I see the importance of the funnel concept to attract and lead the target audience to products and services that they are willing to spend money on. What insights have you gained through your experiences that promote the "I want to learn more" attitude in your target audience?

  3. Great information Joseph! 🔥🔥🔥

    Does teachable allow you to charge $100? I thought the amount was lower.

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